Sep 21, 2021

Heat-not-burn devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce. 
 
All heat-not-burn  devices contain a heating source. Some, but not all heat-not burn products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heat-not-burn products do not reach the high temperatures where tobacco is burnt.  
 
 
What is the difference in heat-not-burn devices? 
Heat-not-burn devices is called heat-not-burn devices because of the fact that they heat tobacco instead of burning it.  
 
At the heart of our IQOS heat-not-burn devices are sophisticated electronics that heat specially designed tobacco sticks. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heat-not-burn device is ready, a tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin. 
 
Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 
 
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information. 
 
 
The best of IQOS technology 
 
From thought to reality, each element of IQOS is carefully crafted. 
 
IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.  
 
The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the stick. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes. 
 
 
The tobacco taste 
 
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every  stick is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a stick able to provide taste satisfaction close to a cigarette.**  
 
IQOS and tobacco sticks  were designed to provide IQOS legal age users with a tobacco experience and duration similar to that of cigarettes. Each stick can last up to 6 minutes or 14 puffs on average. All you really need to know is that longer and gentler puffs would extend the duration of your experience.

 

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).