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What is heated tobacco?
Heated tobacco is an advanced alternative to traditional smoking using heat not burn technology, this process allows for the device to release the tobacco flavour smoke-free with no fire or ash emitting lower levels of harmful chemicals compared to cigare
Advanced smoking alternative with Heat not Burn Technology
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IMPORTANT INFORMATION: IQOS is not risk-free. **Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
We IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
Better not burnt
No tar**
Less Carbon Monoxide
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Support to go smokeless
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Care you can count on
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Accidental damage cover, rapid replacement and international assistance.