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IQOS - Heated Tobacco.

Real alternatives.

Brilliant gold IQOS 3 DUO and charger on red fabric Brilliant gold IQOS 3 DUO and charger on red fabric

Real advanced alternatives to smoking that bring you less risk compared to cigarettes.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality**.

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

 

IMPORTANT INFORMATION: IQOS is not risk-free. **Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
No tar**
Less Carbon Monoxide

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Support to go smokeless

Try it first

New customer? Try IQOS 3 DUO for 14 days. Then decide.

Try it first

New customer? Try IQOS 3 DUO for 14 days. Then decide.

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More to discover
with myIQOS

Care you can count on, privileges to inspire you.

Brilliant gold IQOS 3 DUO on a book against a green background

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.