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IQOS - Heated Tobacco.
Real alternatives.
Real advanced alternatives to smoking that bring you less risk compared to cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IMPORTANT INFORMATION: IQOS is not risk-free. **Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
We IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
Better not burnt
No tar**
Less Carbon Monoxide
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Support to go smokeless
More to discover
with myIQOS
Care you can count on, privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.