Sep 8, 2021
Technology of heated tobacco : a popular trend
Why IQOS heat-not-burn is becoming popular among adult smokers?
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heat-not-burn is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 product of heated tobacco technology * and thousands of adult smokers around the world convert to IQOS every day**.
But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.
How is heat-not-burn technology different from other smoking alternatives?
Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heat-not-burn products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.
Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heat-not-burn product doesn’t create smoke and ash.
Similar to heat-not-burn products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and tobacco sticks, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.