*Important information: IQOS is not risk-free. Read more. 

A golden IQOS 3 DUO.
A golden IQOS 3 DUO.

Always ready.

IQOS heats tobacco instead of burning it, making IQOS the perfect combination to a smoke-free experience.

Discover IQOS Discover IQOS

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
No tar**
Less Carbon Monoxide

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

IQOS news and blog.
Alternatives to smoking cigarettes

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.

Alternatives to smoking cigarettes
E-Cigarette Liquid vs. Heated Tobacco Sticks

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products.

E-Cigarette Liquid vs. Heated Tobacco Sticks
How heat-not-burn devices work ?

Heat-not-burn devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.

How heat-not-burn devices work ?