*Important information: IQOS is not risk-free. Read more.
![A golden IQOS 3 DUO.](/sites/g/files/hncfsx741/files/2021-04/NBW_Homepage_ProductCards_ProductNoHeets_Mobile_Standard.png)
![A golden IQOS 3 DUO.](/sites/g/files/hncfsx741/files/2021-04/NBW_Homepage_ProductCards_ProductNoHeets_Desktop_Standard.png)
Always ready.
IQOS heats tobacco instead of burning it, making IQOS the perfect combination to a smoke-free experience.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
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*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.