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*Important information: IQOS is not risk-free. Read more. 

A golden IQOS 3 DUO.
A golden IQOS 3 DUO.
IQOS DUO 3

Always ready.

IQOS heats tobacco instead of burning it, making IQOS the perfect combination to a smoke-free experience.

Discover IQOS Discover IQOS

Compare devices

Find your perfect IQOS match.

IQOS 3 DUO

IQOS 3 DUO

Ready when you are.

IQOS 3 MULTI

IQOS 3 MULTI

Portable. Use 10 times, then recharge.

IQOS 2.4 Plus

IQOS 2.4 Plus

Perfect for everyday use.

Compare the range

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
No tar**
Less Carbon Monoxide

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.