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Understand why millions of adults smokers switched to IQOS
What is IQOS?
Not a vape. Not an e-cigarette. IQOS is a better alternative to smoking cigarettes which heats real tobacco instead of burning it. Heating tobacco, rather than burning it, is what sets us apart and delivers the true smoke-free experience. This is another reason why switching completely to IQOS is a better choice than smoking cigarettes.
*Important information: IQOS is not risk-free. Read more.
Better for us.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes**. No smoke, no ash, no lingering smell.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.
E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products.
Heat-not-burn devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.