*Important information: IQOS is not risk-free. Read more. 

A golden IQOS 3 DUO.
A golden IQOS 3 DUO.

Always ready.

IQOS heats tobacco instead of burning it, making IQOS the perfect combination to a smoke-free experience.

Discover IQOS Discover IQOS

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
No tar**
Less Carbon Monoxide

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.