What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better alternatives to continued smoking with our range of smoke-free products.*
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
*Important information: IQOS is not risk-free. Read more.
Find your perfect IQOS match.
IQOS 3 DUO
Ready when you are.
IQOS 3 MULTI
Portable. Use 10 times, then recharge.
IQOS 2.4 Plus
Perfect for everyday use.
Better for us.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes**. No smoke, no ash, no lingering smell.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.