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IQOS Together Forward.

Change starts with the smallest of steps. Wheter you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern alternative to cigarettes, but with no smoke or ash, it is the IQOS innovative technology which helps you to switch.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
More of what you love
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Supported steps of progress
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Our movement to participate
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* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.