![An IQOS device on a paint-splattered surface.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid1_ProductNoHeets_Mobile_Standard.jpg)
It’s about enjoying
A change in perspective opens the door to new possibilities. New possibilities. New moments. To renewed positivity.
![A gold IQOS device and holder.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid2_ProductNoHeets_Mobile_Standard.jpg)
![A gold IQOS device and holder.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid3_ProductNoHeets_Mobile_Standard.jpg)
IQOS heats real tobacco without cigarette smoke and smell getting in the way, so you can enjoy your moment. Being able to do it all without disturbing those around you.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
![An IQOS device on a paint-splattered surface.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid1_ProductNoHeets_Desktop_Standard.jpg)
IQOS heats real tobacco without cigarette smoke and smell getting in the way, so you can enjoy your moment. Being able to do it all without disturbing those around you.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
It’s about enjoying
A change in perspective opens the door to new possibilities. New possibilities. New moments. To renewed positivity.
![A gold IQOS device and holder.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid2_ProductNoHeets_Desktop_Standard.jpg)
![A gold IQOS device and holder.](/sites/g/files/hncfsx741/files/2021-04/NBW_Campaign_Pillar_Pleasure_ContentBlock_Benefits_ImageCollage_Variant5_Grid3_ProductNoHeets_Desktop_Standard.jpg)
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.