Care and privileges
For free during 14 days
Get free accessories or discount
All you need to know
What is IQOS?
We move forward, we IQOS
Discover the science

Try IQOS your way
Discover more
Real tobacco, real satisfaction.
Care you can count on
Care and privileges
For free during 14 days
Get free accessories or discount

Discover the referral program
Get free accessories or discount on your device
Heated tobacco devices.
Real tobacco. Just heated. Try IQOS.


Always ready.
Enjoy two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.


Perfect on the move.
Rely on up to 10 back-to-back moments on one full charge. Slender. All-in-one. A traveller’s companion.


The start of it all.
Created from the desire to deliver a real alternative for adult smokers. User friendly.
Try IQOS your way.
Try IQOS your way.

Discover better
Switching to IQOS isn’t for just a single day. We’re here for you all the way.
Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*
No fire. No ash. No second-hand smoke.*
Most smokers who switch completely, quit cigarettes.

Discover better
Switching to IQOS isn’t for just a single day. We’re here for you all the way.

Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*

Most smokers who switch completely, quit cigarettes.

No fire. No ash. No second-hand smoke.*
Compare devices
Find your perfect IQOS match.

IQOS 3 DUO
Ready when you are.

IQOS 3 MULTI
Portable. Use 10 times, then recharge.

IQOS 2.4 PLUS
Perfect for everyday use.